Dr. Guy Meadows (PhD) is a successful Sleep Physiologist and the Director of the London Insomniac Clinic. Insomnia feeds on our fear of not sleeping and the anxiety and distress that we choose to place on ourselves when we cannot sleep. He works with "Mindful Sleep Therapy" which goes against our modern desire to try and solve the problem of why we can`t sleep. It recognises that your body knows how to sleep and that the only thing preventing you from sleeping is you. Only when you stop "trying" to sleep, then and only then, will you sleep. He states: "Be the change you want to see in your sleep!"